Known for producing polished and visually engaging content with an edge–Joy draws inspiration from fashion, beauty, travel and her everyday life and creates imagery and video content that feels minimal, playful and effortlessly aspirational. Combining her experience in front of the camera with her passion for creative direction Joy has a knack for developing campaigns that connect with audiences while maintaining a premium aesthetic.  

Joy creates punchy and interactive visuals that showcase her life both in front of and behind the camera with her playful and charismatic personality anchoring the visual language of her campaigns.  Aptly named  ‘ Gap Girl Diary’ Joy seamlessly weaves campaigns into the day to day creating a highly engaged community and audience of followers who feel a part of her life.